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It might seem logical that a global company, selling into a multitude of country markets and measuring its market share in global terms should place production facilities wherever costs are lowest (or where they can find natural resources).

The need for a solid structure within all business entities is fundamental. Organizational structure concerns who reports to whom in the company and how different elements are grouped together. A new company cannot go forward without this and established companies must ensure their structure reflects their target markets, goals and available technology.

Although outdoor advertising spending recently has leveled off, advertisers now spend more than $1.1 billion annually on outdoor media, a 25 percent increase over ten years ago. Outdoor advertising provides an excellent way to reach important local consumer segments.

Two media benefiting most from the shift are outdoor advertising and cable television.

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